Imaginary Valley


Our collective's namesake, Imaginary Valley started as a collaborative art project between Candace and James. The goal was to generate positive conversation around the empty commercial spaces in downtown Northampton. We placed posters on empty storefronts and shared graphics online that asked people what business they thought should open in these vacant spaces. Once submissions were gathered, we designed and built an interactive filterable listing of the results.

See an archived version of the site here:

  • Branding
  • Illustration
  • Photography
  • Poster Design
  • Web Design
  • Web Development
Note: Years later, many of these storefronts are still empty.